How to price a floral arrangement
Material cost, margin, labour and VAT: a practical method to set fair prices for your arrangements.
6 min read
Published by FlolyaPricing an arrangement means balancing margin and credibility. Too low and you lose money; too high and you lose the order.
This guide works through one pricing method with explicit assumptions to adapt to your own studio.
See the cost breakdown of a complete floral decoration quote
The base formula: material cost × markup
List actual flowers, foliage and supplies and their purchase costs. Choose a coefficient from your overheads, observed waste and target remuneration. The 3.5 coefficient below is an illustrative assumption, not an industry average.
Count the stems of each variety before calculating material cost
Add labour and fees
Add design time and logistics if your coefficient does not already cover them. This example uses an assumed rate of €60 excluding VAT per hour. Set your own rate using your costs and realistically billable time.
Plan flower waste variety by variety before setting your markup
Excl. VAT to incl. VAT: rates in France
In mainland France, certain unprocessed floriculture products qualify for 10% VAT under the BOFiP conditions. The treatment of an arrangement also depends on its components and container. Establish the correct tax treatment of the supply before calculating the total.
Worked example: wedding centrepiece
- Assumed material cost: €18 excluding VAT; labour counted separately
- Markup ×3.5: €63 excl. VAT
- Labour (25 min at €60/h): €25 excl. VAT
- Total excluding VAT: €88. Assuming an applicable rate of 20%, VAT is €17.60 and the total is €105.60. Confirm the actual tax treatment of your supply; this is an illustrative assumption.
Frequently asked questions
- What markup should I apply on flowers?
- There is no universal coefficient. Use your purchase costs, actual waste, overheads and target remuneration; avoid counting labour twice.
- Should I budget for waste?
- Yes, using observed waste. Compare any allowance against actual purchases and consumption instead of relying on a universal percentage.
- How do I handle multiple VAT rates on one arrangement?
- Establish the tax treatment of the supply first. Separate distinct operations where appropriate; a floral arrangement cannot always be classified by splitting flowers from a vase.
Price arrangements in real time
Flolya calculates material cost, margin and VAT from your catalogs, so you can create a quote in one click.
View pricing30-day free trial, no card required.