How to price a floral arrangement

Material cost, margin, labour and VAT: a practical method to set fair prices for your arrangements.

Updated on September 4, 20266 min read

Pricing an arrangement means balancing margin and credibility. Too low and you lose money; too high and you lose the order.

This guide works through one pricing method with explicit assumptions to adapt to your own studio.

The base formula: material cost × markup

List actual flowers, foliage and supplies and their purchase costs. Choose a coefficient from your overheads, observed waste and target remuneration. The 3.5 coefficient below is an illustrative assumption, not an industry average.

Add labour and fees

Add design time and logistics if your coefficient does not already cover them. This example uses an assumed rate of €60 excluding VAT per hour. Set your own rate using your costs and realistically billable time.

Excl. VAT to incl. VAT: rates in France

In mainland France, certain unprocessed floriculture products qualify for 10% VAT under the BOFiP conditions. The treatment of an arrangement also depends on its components and container. Establish the correct tax treatment of the supply before calculating the total.

Worked example: wedding centrepiece

Assumed material cost: €18 excluding VAT; labour counted separately
Markup ×3.5: €63 excl. VAT
Labour (25 min at €60/h): €25 excl. VAT
Total excluding VAT: €88. Assuming an applicable rate of 20%, VAT is €17.60 and the total is €105.60. Confirm the actual tax treatment of your supply; this is an illustrative assumption.

Turn arrangement prices into a detailed quote

Frequently asked questions

What markup should I apply on flowers?: There is no universal coefficient. Use your purchase costs, actual waste, overheads and target remuneration; avoid counting labour twice.
Should I budget for waste?: Yes, using observed waste. Compare any allowance against actual purchases and consumption instead of relying on a universal percentage.
How do I handle multiple VAT rates on one arrangement?: Establish the tax treatment of the supply first. Separate distinct operations where appropriate; a floral arrangement cannot always be classified by splitting flowers from a vase.

Price arrangements in real time

Flolya calculates material cost, margin and VAT from your catalogs, so you can create a quote in one click.

Try Flolya Explore Flolya quote software View pricing

30-day free trial, no card required.

Worked example: wedding centrepiece

Assumed material cost: €18 excluding VAT; labour counted separately

Markup ×3.5: €63 excl. VAT

Labour (25 min at €60/h): €25 excl. VAT

Total excluding VAT: €88. Assuming an applicable rate of 20%, VAT is €17.60 and the total is €105.60. Confirm the actual tax treatment of your supply; this is an illustrative assumption.

Frequently asked questions

What markup should I apply on flowers?

There is no universal coefficient. Use your purchase costs, actual waste, overheads and target remuneration; avoid counting labour twice.

Should I budget for waste?

Yes, using observed waste. Compare any allowance against actual purchases and consumption instead of relying on a universal percentage.

How do I handle multiple VAT rates on one arrangement?

Establish the tax treatment of the supply first. Separate distinct operations where appropriate; a floral arrangement cannot always be classified by splitting flowers from a vase.