How to price a floral arrangement
Material cost, margin, labour and VAT — a practical method to set fair prices on your arrangements.
6 min read
Pricing an arrangement means balancing margin and credibility. Too low and you lose money; too high and you lose the order.
This guide walks through the method most event florists use: from material cost to incl. VAT, with worked numbers.
The base formula: material cost × markup
List every flower, foliage and material actually used. Add purchase prices (wholesaler or supplier), allowing 10–15% waste on fresh product. Multiply by your markup — often ×3 to ×4 on cut flowers, ×2 to ×2.5 on reusable hard goods.
Add labour and fees
Value your design time, delivery and on-site setup. Many studios charge €45–90/h for events, or a flat fee per service (e.g. €80 for delivery and setup).
Excl. VAT to incl. VAT: rates in France
Fresh cut flowers are often at 10% VAT in France; hard goods (vases, structures) and some services at 20%. Under the VAT exemption scheme, use the exact wording "TVA non applicable, art. 293 B du CGI".
Worked example: wedding centrepiece
- Material cost (flowers + foam + vase): €18
- Markup ×3.5: €63 excl. VAT
- Labour (25 min at €60/h): €25 excl. VAT
- Total excl. VAT: €88 → incl. VAT at 10%: €96.80
Frequently asked questions
- What markup should I apply on flowers?
- ×3 to ×4 is common for event work. Adjust for your area, positioning and fixed costs.
- Should I budget for waste?
- Yes. Allow 10–15% on material cost to cover loss, trimmings and last-minute changes.
- How do I handle multiple VAT rates on one arrangement?
- Split excl. VAT by type (flowers at 10%, hard goods at 20%) or use software that calculates lines and totals automatically.
Price arrangements in real time
Flolya calculates material cost, margin and VAT from your catalogs — ready to quote in one click.
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