Create a flower subscription for businesses: a florist’s guide

Start with the space and how it is used

Before offering three bouquet sizes, speak to someone who knows the location. Reception areas welcome visitors; restaurant tables need clear sightlines; busy passages require stable arrangements with enough clearance. A site visit or photographs with measurements help you prepare an appropriate offer.

• How many positions need flowers, and at which addresses?
• What dimensions work with the available light, heat and draughts?
• Who receives the flowers, opens the building and looks after arrangements between visits?
• Who approves, places the order and pays? These may be different people.

Record an on-site contact and a commercial contact. Ask whether purchasing requires an order reference, too. This helps prepare the account before promising a start date.

Describe a service, not just a bouquet

Prepare a simple base service with separate options: another position, an extra visit or a one-off display. Give each package a clear scope. An opening event needs its own brief if it falls outside the recurring service.

Cost the complete service

Bpifrance defines cost price as the direct and indirect costs associated with a product or service. Separate flowers, preparation, travel, containers and administration when building your price. Allocate overheads without counting the same expense twice.

Time a trial preparation and a realistic journey, including loading, site access, parking, installation, collection and return. A distant client may need a different offer from a neighbour already on your round. Any discount should reflect an actual saving in work or travel.

Calculate flower subscription pricing and profitability

Count dates before quoting a monthly amount

Weekly delivery can mean four or five visits in a month. Specify the start date, end date or duration rules, closures and public-holiday arrangements. Then choose billing by visit or explicitly agreed smoothed instalments.

Agree how absences are communicated and what follows: cancellation, rescheduling or an unchanged amount under the terms. Plan for shop holidays as well. Decide before the first delivery instead of searching scattered messages for a rule afterwards.

Keep a clear agreement, with or without a new quote

When a client needs a proposal, present arrangements, prices and dates in a quote. If terms are already agreed, gather the accepted version and its reference before starting delivery tracking. An enquiry, a quote and an invoice have different functions: an information request is not approval.

France’s DGCCRF explains that an accepted quote commits the parties. Whether a quote is mandatory depends on the service and circumstances; this guide is not a universal contract. Check the separate information and sales rules for offers aimed at consumers.

Prepare a flower subscription quote and its terms

Test the workflow and adjust the offer

If you offer a trial, agree its length, price and what happens afterwards rather than leaving renewal unclear. After the first visits, compare expected and actual time, materials consumed, travel and client feedback.

• Does the size suit the space without getting in the way?
• Do installation time and container exchange match the estimate?
• Are closures and changes of contact communicated early enough?
• Does the accounts team understand the payment arrangements?

A styling adjustment may fit within the existing scope. A change to quantity, price or frequency should specify the revised agreement and effective date. Keep previous terms to explain visits already completed.

Organise deliveries and day-to-day billing

Move from the offer to tracking in Flolya

Flolya’s Flower subscriptions module records the client, arrangements, location and frequency. Send a quote or start managing an already-agreed subscription directly. Tracking views bring deliveries and billing together, with invoices managed in Flolya or externally according to the configured mode. The module is in beta.