Online floral proposals: a florist's guide

Structure, visuals, embedded quote and client link — what an online floral proposal needs to convert.

Updated on June 24, 20265 min read

A generic PDF or long email is no longer enough: couples compare several florists and expect a clear, visual, professional experience.

An online floral proposal combines inspiration, pricing and next steps in one link — mobile-friendly, shareable and trackable.

What should a floral proposal include?

Event summary (date, venue, style, palette).
Inspiration images or photos of similar work.
Itemised arrangements (quantity, unit price, total).
Terms: validity, deposit, payment schedule.
A clear call to action: accept, ask a question, sign.

Why use a link instead of a PDF?

A single link updates if you change a line, avoids email version chaos and shows when the client viewed the proposal. You control colours, typography and logo — your studio, not an anonymous Word file.

3 ways to improve acceptance rate

Respond fast
Send within 48 hours of the brief. Couples often shortlist responsive florists.
Show, don't only list
Pair each line (bouquet, arch, centrepieces) with an image or moodboard matching the requested style.
Make signing easy
Offer e-signature on the same page — less friction than printed back-and-forth.

Frequently asked questions

Does an online proposal replace the quote?: No: the proposal sells the service; the compliant priced quote (legal details, excl./incl. VAT) must be included or attached, and binds once accepted.
Do I need a website to send a proposal?: No. Flolya generates a secure hosted link for you — no custom website required.
How do I protect my pricing?: Use a private (non-indexed) link, avoid publishing open PDF price lists, and set a validity period on the embedded quote.

Build branded proposals

Visual blocks, embedded quote and client link — Flolya assembles your floral proposal in minutes.

Try Flolya

3 ways to improve acceptance rate

Respond fast

Send within 48 hours of the brief. Couples often shortlist responsive florists.

Show, don't only list

Pair each line (bouquet, arch, centrepieces) with an image or moodboard matching the requested style.

Make signing easy

Offer e-signature on the same page — less friction than printed back-and-forth.

Frequently asked questions

Does an online proposal replace the quote?

No: the proposal sells the service; the compliant priced quote (legal details, excl./incl. VAT) must be included or attached, and binds once accepted.

Do I need a website to send a proposal?

No. Flolya generates a secure hosted link for you — no custom website required.

How do I protect my pricing?

Use a private (non-indexed) link, avoid publishing open PDF price lists, and set a validity period on the embedded quote.